Our Story

At some point in every meeting we used to say, we are just a couple of old Starter guys. 
Thats right, that Starter, the New Haven original that dominated licensed product in the 80s and 90s.
To say we are a couple of old Starter guys is to say our background and passion is sporting goods. 
Always have, always will be. 
Fresh Concepts is at a nice sweet spot for all your decorated team needs: 
- Large enough to carry the best brands
- Local enough to care about every extra detail
Let our experience and expertise help make this your best season yet!